Pop culture is easily dismissed, which is why television is easily dismissed. But pop culture is a huge part of who we are as a group of people. When we don’t know what’s going on on television, we don’t know what’s going on with many of the people around us. Television is influencing their political decisions, their purchasing decisions, their modes of thinking. Understanding this is important.
I talked about this at an Ignite presentation. The presentation is about 5 minutes long.