Why networking events don’t work

a little boy stands alone several feet away from a group of children

Although walking up to someone you don’t know can be difficult, it’s an essential part of networking.

We’ve all heard the cliché, “Those who can, do; those who can’t, teach.” When it comes to building relationship bridges, I sometimes can and sometimes can’t. And sometimes, I fail miserably. This is a story of one of those times.

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The great networking hoax

Networking means going to an event – maybe a conference or convention, maybe a cocktail party, maybe something designed specifically for networking, but something – and talking to people to find out if you can help each other. If you can, it means exchanging contact information.

A group of people stand around talking. If they don't follow-up with each later, this will be ineffective networking.

The Great Networking Hoax: that just talking to someone and exchanging business cards is good networking.

To a lot of people, this is what networking is. And that’s the great hoax. Yes, this is networking, but just a very small part of it.

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