We’ve all heard the cliché, “Those who can, do; those who can’t, teach.” When it comes to building relationship bridges, I sometimes can and sometimes can’t. And sometimes, I fail miserably. This is a story of one of those times.
Networking means going to an event – maybe a conference or convention, maybe a cocktail party, maybe something designed specifically for networking, but something – and talking to people to find out if you can help each other. If you can, it means exchanging contact information.
To a lot of people, this is what networking is. And that’s the great hoax. Yes, this is networking, but just a very small part of it.