The great networking hoax

Networking means going to an event – maybe a conference or convention, maybe a cocktail party, maybe something designed specifically for networking, but something – and talking to people to find out if you can help each other. If you can, it means exchanging contact information.

A group of people stand around talking. If they don't follow-up with each later, this will be ineffective networking.

The Great Networking Hoax: that just talking to someone and exchanging business cards is good networking.

To a lot of people, this is what networking is. And that’s the great hoax. Yes, this is networking, but just a very small part of it.

Continue reading